Bruce Barnim (right-President Tirecraft Ontario) presenting Lorne Koch (left-Tirecraft Clinton & Exeter) the first Tirecraft Humanitarian of the Year Award, this past January.

Lorne Koch from our Tirecraft Clinton and Exeter locations in Ontario, selflessly went above and beyond, in terms of helping to improve the lives of others. He has exemplified the qualities of compassion and humanitarianism through unusual understanding and empathy.

Lorne made it clear after receiving the award that he did not make it his mission to be recognized for his significant contributions in 2010 to the Canadian Breast Cancer Foundation (Ont) and to the Haitian community, in which we knew. We did however want to recognize Lorne for his honorable leadership in the industry.

Lorne Koch (inset) with some orphans in Haiti (2010).