We are committed to customer service and integrity and endeavour to protect the privacy and security of customers’ personal information. For purposes of this policy, “we”, “us” and similar terms mean your local independently owned and operated associate dealer of Tirecraft Auto Centers Ltd.

Our commitment to your privacy is described below and outlines:

• what personal information is;
• what personal information we collect;
• how we use and disclose your personal information;
• how we ensure the security of your personal information; and
• your rights regarding your personal information that we hold.

This policy and our practices have been developed to incorporate the requirements of the Personal Information Protection and Electronic Documents Act (PIPEDA) and similar applicable provincial privacy legislation and have incorporated the ten principles set out in the Canadian Standards Association (CSA) Model Code for the Protection of Personal Information.

This Privacy Policy has been customized to reflect our business and our customers’ specific privacy issues and is intended to evidence and describe our commitment to the protection of personal information. This Privacy Policy does not apply to information regarding our corporate customers (but which may be protected by other policies and procedures) or to information which is non-identifying.

The Tirecraft Group

In order to offer you a wide-range of products and services in a multitude of locations, Tirecraft Auto Centers Ltd. (“TACL”), has a number wholly and partially owned subsidiaries, affiliates, including Remington Tire Distributors Inc., and a network of other associate dealers. As part of the Tirecraft associate dealer system, we collect from and share with this Tirecraft group your personal information. In turn, these group members may use and disclose this shared personal information in the same way that we do. (For more information regarding use and disclosure, please see below.)

For more information on the privacy policies and practices of TACL and its wholly and partially owned subsidiaries and affiliates, please visit www.tirecraft.com or contact TACL through the information provided below.

What is personal information?

Personal information is information about, which refers to or can be linked to an individual’s identity, regardless of the form or medium in which it is recorded or stored, but does not include certain business contact information. Examples of personal information include:

What kinds of personal information do we collect?

We collect the following types of personal information about you, either directly or through persons or entities acting on our behalf:
• information you provide to us in connection with your purchase or intended purchase of products and services, including your name and address, and other contact information such as an e-mail address;
• information from applications, forms, surveys, and in connection with polls or contests, including your name, address and e-mail address;
• in connection with billing and payment purposes, credit or debit card information, such as card number and card expiration date;
• information on applications for credit such as social insurance number, date of birth, credit history, credit references and similar information; and
• information that is publicly available and permitted by law to be collected without consent.

Why do we collect your personal information (how do we use it)?

We collect and use your personal information for the following purposes:
• to establish and maintain relationships with you and provide products and services to you. When you wish to purchase products and/or services from us, we collect information in order to provide the appropriate and best products and services;
• to manage our business and operations so that we can effectively and efficiently provide and improve our business and product and service offerings to you. We use this information to analyze our customer’s preferences and improve our products and services, to alert you to new developments or promotions and to fulfill our associate dealer obligations to TACL;
• for billing and credit purposes. We may need to collect credit card or other payment information in order to process your account or payment. We may also need further information in order to grant and manage credit;
• from TACL, information from your use of the www.tirecraft.com Web site, such as navigation patterns at the site and information collected through Internet cookies (cookies are messages linked to your Internet browser and used to customize your experience at the www.tirecraft.com Web site by, for example, showing you only information that is relevant to your interests); and
• those which are required for us to meet our legal obligations.

When and why do we disclose your personal information?

We never sell or trade your personal information and we only disclose your personal information outside of our organization or the Tirecraft group (described above) in limited circumstances as described below:
• disclosure of personal information to persons or companies employed or retained by us or by other members of the Tirecraft group to perform certain services or functions on our or the Tirecraft group’s behalf, such as billing, debt collection, marketing/advertising or research services. In cases where we utilize these persons or companies, we restrict their use of your personal information to the purpose for which it is shared (i.e. what is necessary to act on our behalf for those specific purposes) and require that these parties contractually agree to ensure the privacy of your personal information to the same extent that the Tirecraft group does;
• disclosure of personal information to third parties with your consent or as required or permitted by law. These disclosures may include, among other things, disclosures to effect or process loans or other products or services that you request, to our affiliates or within the Tirecraft group to provide a product or service you have requested, to process credit card transactions, to permit auditing of account information, to comply with legal process, such as a subpoena, search warrant, or other court or government agency order, or in the event of a sale or transfer of our business or assets;
• in cases where you apply for credit, within the Tirecraft group and to agents or credit reporting agencies/bureaus for the purpose of evaluating and reporting on your creditworthiness and credit history; and
• disclosure of aggregated information that does not identify you individually but which is compiled using your personal information.

How do we protect your personal information and how long do we retain it?

The only employees who have access to your personal information are those who require it in order to provide you with the products and services you have requested. We also utilize physical and electronic measures to safeguard your information from outside parties, including password protection, data management practices, locked file cabinets and other measures to restrict access to the data we hold in physical and electronic forms.

We don’t retain your personal information indefinitely, instead, we only keep it for as long as necessary or relevant for the purposes described above or as required by law.
Your rights and choices.

The foundation of our commitment to protecting your privacy is your consent. Except as permitted by law, we need your consent to continue to collect, use and disclose your personal information for the purposes identified above. However, you do have choices and can withdraw or refuse to provide your consent, subject to reasonable notice and legal and contractual obligations between us. In addition, while we will never require, as a condition of supplying a product or service, you to consent to the collection, use or disclosure of personal information beyond what is necessary to provide the product or service, however, certain refusals or withdrawals of consent may impede our ability to serve you.

If you have provided us with consent and do not contact us to the contrary, we will assume that we may continue to collect, use and disclose your personal information in accordance with the consent that you have given us and with this policy.

In addition to your right to refuse or withdraw your consent and our obligation to maintain the security of your information, you have rights to access the personal information we hold about you and to request correction to that information if it is incomplete or incorrect.

You may, through the contact information below, request access to your personal information and, if required, to correct it. We are required to and will provide access to your information, except where we prohibited by law from doing so, or are permitted by law to restrict your access and have legitimate business or legal reasons for doing so. In certain cases, we may be permitted to charge certain fees for providing access and/or copies of your information.

How to contact us

To obtain access to your personal information or if you have questions or concerns regarding the treatment of your personal information, please speak with the store manager of your local independently owned and operated associate dealer of Tirecraft Auto Centers Ltd. in person or by the contact information as provided on their webpage.

If you would like to contact Tirecraft Auto Centers Ltd. regarding your personal information, please contact its Chief Privacy Officer by:

• telephone at 1.800.561.3805

• email Privacy
• fax at 780.449.6159

• by mail to Tirecraft Auto Centers Ltd. at 68 Chippewa Road, Sherwood Park AB T8A 3Y1.